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Meet the Team

Meet our Team!!

Grand Rapids North - Plainfield

5278 Plainfield Ave NE, Grand Rapids, MI 49525

(616) 361-3661 

Denise T. - Store Manager

  • Has been with Village for 14 years
  • Originally from the West coast
  • Boasts an impressive stable of bikes including a Liv Avail Advanced Pro 1, Specialized Turbo Vado 6.0, Specialized Ariel Comp, and a Specialized Fatboy Expert for snowy days
  • Fond of wildlife; just not when cycling.
  • Ideal day on a bike would be: “Sunny miles (around Torch Lake) with great food (hamburgers and pizza-NOT at the same time!) and my family!"

Kurt H. - Senior Service Manager

  • Originally from Grand Rapids.
  • A committed “all-rounder” with bike disciplines.
  • Majored in both Secondary Mathematics Education and Philosophy.
  • Rode 1,100 miles on a self-supported cycling tour to Baltimore, Maryland last summer.
  • Has amassed an amazing collection of rides including a Specialized TriCross; Giant Talon; VeloForma Fixed Gear; Gravity Single Speed; Barracuda A2E Mountain Bike (currently his project bike); and a Trek 2300 with modern components.

Grand Rapids South - Kentwood

5991 Kalamazoo Ave SE, Kentwood, MI 49508

(616) 455-4870 


450 Baldwin St, Jenison, MI 49428

(616) 457-1670 

Josh B. - Store Manager

  • Returning to Grand Rapids after spending a year in Florida.
  • Grew up in Glannallen, Alaska
  • A Marvel Comics fan who likes road and gravel riding equally
  • Rides a Specialized Diverge; dreams of owning a Tarmac
  • When not on the bike he enjoys computer games and thoroughly enjoys watching GCN (Global Cycling Network) videos.

Corporate - Main Office

Cory B. - Owner

  • With Village in one capacity or another for over 30 years.
  • Started as a seasonal sales associate sweeping the floors.
  • An avid mountain biker since the age of 10.
  • When asked the thing he loves most about owning VBF: "Being able to help people love the sport that I love so much!"
  • Favorite food: cheeseburgers.

Greg T. - Digital Media

  • With Village since 2017.
  • Started in seasonal sales.
  • Roadie at heart.
  • Originally from Southern California.
  • Favorite post-ride beverage: chocolate milk.