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Meet the Team

Meet our Team!!

Grand Rapids North - Plainfield

5278 Plainfield Ave NE, Grand Rapids, MI 49525

(616) 361-3661 

Denise T. - Store Manager

  • Has been with Village for 14 years
  • Originally from the West coast
  • Boasts an impressive stable of bikes including a Liv Avail Advanced Pro 1, Specialized Turbo Vado 6.0, Specialized Ariel Comp, and a Specialized Fatboy Expert for snowy days
  • Fond of wildlife; just not when cycling.
  • Ideal day on a bike would be: “Sunny miles (around Torch Lake) with great food (hamburgers and pizza-NOT at the same time!) and my family!"

Michael M. - Senior Service Manager

  • Service manager for our GR North/Plainfield store.
  • An avid blues and jump-jive guitarist.
  • Gigs with a band as often as Covid-19 restrictions will allow.
  • Prefers gravel.
  • Can often be found behind the wheel of a convertible heading off on an adventure with the love of his life and his guitar.

Kurt H.

  • Originally from Grand Rapids.
  • A committed “all-rounder” with bike disciplines.
  • Majored in both Secondary Mathematics Education and Philosophy.
  • Rode 1,100 miles on a self-supported cycling tour to Baltimore, Maryland last summer.
  • Has amassed an amazing collection of rides including a Specialized TriCross; Giant Talon; VeloForma Fixed Gear; Gravity Single Speed; Barracuda A2E Mountain Bike (currently his project bike); and a Trek 2300 with modern components.


  • Pint-sized dynamo.
  • Proudly pilots an eBike; doesn't judge you for not.
  • Splits her time between Grand Rapids and Florida.
  • Constantly embodies patience and understanding.
  • Thinks dogs are the best people.

Grand Rapids South - Kentwood

5991 Kalamazoo Ave SE, Kentwood, MI 49508

(616) 455-4870 

Josh B. - Store Manager

  • Returning to Grand Rapids after spending a year in Florida.
  • Grew up in Glannallen, Alaska
  • A Marvel Comics fan who likes road and gravel riding equally
  • Rides a Specialized Diverge; dreams of owning a Tarmac
  • When not on the bike he enjoys computer games and thoroughly enjoys watching GCN (Global Cycling Network) videos.

William O.


2844 Thornapple River Dr SE, Grand Rapids, MI 49546

(616) 285-1670 


450 Baldwin St, Jenison, MI 49428

(616) 457-1670 

Dan P. - Store Manager

  • Originally from Grand Rapids.
  • Degree in Manufacturing Engineering from FSU.
  • Currently rides a Pivot 429 SL, but is jonesing for a Specialized S-Works Epic.
  • Fond of sushi, beer, rides in the evening and Three Stooges marathons.
  • Likes to go fishing when not in the shop or on a bike.

Chris V. - Asst. Store Manager

Joe M.

  • A graduate of Ferris State University with a degree in business administration.
  • A confirmed roadie.
  • Favorite route: (Leonard St. West to the Lakeshore) whenever he can, so long as it's mid-to-late morning/early afternoon.
  • Rides his beloved 2016 Specialized Roubaix Pro Disc with aplomb.
  • Fond of fried chicken and a good wheat beer.

Jesse D.

  • Currently Service manager at Jenison.
  • Has the distinction of having worked at ALL four of our shops.
  • Originally from Hart.
  • Studied manufacturing engineering at Ferris and Cornel
  • Prefers MTB to all other forms of cycling.

Dave A.

Zack M.

Patrick F.

Fitness Service & Repair


Corporate - Main Office

Cory B. - Owner

  • With Village in one capacity or another for over 30 years.
  • Started as a seasonal sales associate sweeping the floors.
  • An avid mountain biker since the age of 10.
  • When asked the thing he loves most about owning VBF: "Being able to help people love the sport that I love so much!"
  • Favorite food: cheeseburgers.

Greg T. - Marketing

  • With Village since 2017.
  • Started in seasonal sales.
  • Roadie at heart; rides (not at the same time) a Specialized Tarmac, Trek Madone 9, and a Bianchi Oltre XR4; still not a bike snob.
  • Originally from Southern California.
  • Favorite post-ride beverage: chocolate milk.