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All of our Grand Rapids-area shops will be closed on Monday, July 4, to observe the Independence Day holiday

THIS WEEK'S WEDNESDAY NIGHT ROAD RIDE (7/6) IS ON.
WE WILL MEET: TBD 
@ 7:00 PM. 
HELMETS REQUIRED; WATER AND FLASHING LIGHTS HIGHLY ENCOURAGED!
SEE YOU THERE!!


A letter from Dana & Cory Bultman, owners of Village Bike and Fitness

Our Future Journey Begins with Change 
 
From the time Village Bike & Fitness was founded in 1974, the company has continuously strived to provide outstanding service and quality products at competitive prices.  We have been recognized as a leader in the bicycle industry within the metro Grand Rapids area. When Dana & I purchased the company in 2018, we had a vision: to make Village Bike & Fitness a destination location for our community’s bicycling needs.

Over the last three years, our team has had an opportunity to evaluate what is working well, while at the same time identifying ways to improve our customer’s experience.  During that process, our team determined that the Cascade building located on Thornapple River Drive is not ideal for showcasing our products or serving customers.  This is due to several factors including the small showroom footprint, cramped mechanic space, limited area for test rides and a parking lot that was not friendly to our customers with accessibility needs.

As a result, a decision was made to close the Cascade location at the end of our current lease term.  The last day of business at this location will be July 16, 2022.  We are excited to serve our customers at one of our other locations on Kalamazoo Avenue (Kentwood), Baldwin Street (Jenison) and Plainfield Avenue (NE Grand Rapids).  

This decision did not come easily.  Change is always a challenge. We have very fond memories of our time in Cascade, and we have always enjoyed our spot on the Thornapple River, but as the world changes, so too shall Village Bike & Fitness. We are excited for the next leg of our journey, so stay tuned…we have some exciting plans!


Dana & Cory Bultman
Owners, Village Bike & Fitness


CASCADE STORE CLOSING- MOVING SALE ON NOW!

NOW THROUGH JULY 16!
We have to MOVE IT IF IT'S STILL HERE, so HELP US!! EVERYTHING in our Cascade shop is ON SALE! BIKES are 10% OFF; EVERYTHING ELSE 20% OFF! MUST BE MERCHANDISE IN OUR CASCADE SHOP! NO intra-store transfers; does NOT apply to special orders

Store hours (thru July 16): Tuesday through Friday: 10:00 am - 6:00 pm; Saturdays: 10:00 am through 4:00 pm. For more info contact our Cascade shop (616) 285-1670. THIS SALE ENDS AT 4:00 PM JULY 16TH! DON'T miss it!!!

WE ARE GRAND RAPIDS ONE-STOP LOCAL BIKE SHOP

Face it: a global pandemic and a war halfway around the globe have made getting inventory more of a challenge than ever before, but Village Bike & Fitness has more inventory in our four GR-Metro area shops than we've seen in what SEEMS like forever! Whether it's a new bike, that helmet or shoes that you have been eyeballing, or a new bike rack for hauling your bikes, we are stocked and ready to make your 2022 riding season your best season yet!! Get into one of our shops TODAY and let us help you ENJOY THE RIDE!!

SHOP BIKES AT VILLAGE BIKE & FITNESS

MERRELL TRAIL GRAND RE-OPENING CELEBRATION

MERRELL IS COMING BACK. JOIN US FOR RIDE #1!

On July 9th we will be with WMMBA kicking off the re-opening of one of West Michigan’s most loved trails: Merrell. With improved flow, bigger and better berms, added technical features, greater accessibility and a full re-surfacing of the trail, we know it’s going to be a hotspot for locals and tourists alike this summer. Join us for demos, group rides, food and prizes. Meeting at the Premier Park Trailhead.

VILLAGE & GRAND RAPIDS GRIFFINS SAY PUT A LID ON IT!

On Earth Day (April 22) Village Bike & Fitness was proud to provide the Grand Rapids Griffins a new helmet as well as a new Giant 24" XTC Jr Lite for their PUT A LID ON IT! campaign and give away at Van Andel arena.
We want EVERYONE to ride bikes and PUT A LID ON IT!
For more information on this great program that Village Bike & Fitness is proud to support, click the link below!

SHOP RIDES!

Thursday Night Women's MTB Ride Will feature different starting points in and around the GR-metro area. This ride is for all ages and riding abilities. We ride at a casual pace, with stops to rest and regroup and chat about trail features.

Wednesday Night Road Ride Will also leave from different spots in and around Grand Rapids each week. 15-20 miles at a civilised 15-16 mph average. Sometimes there is ice cream during the ride, sometimes there is a beverage afterwards. ALWAYS there is a good time with your roadie friends! Rides start at 7:00 pm SHARP!

Click the link below to go to our events page to find out more!

Flat Tire Clinics Are Back!

Classes are from 5:00pm to 6:00pm and are drop-in (no reservation required) Arrrive on-time and bring your own wheel/bike. 
Clinics will run through September 2022. Classes are 
FREE!

North: March 9; April 13; May 11; June 8; July 13; August 10; September 14
South:
March 7; April 4; May 2; June 6; July NO CLASS; August 1; September 5
Jenison:
March 15; April 19; May 17; June 21; July 19; August 16; September 20

Want to Work for Us?

Village Bike & Fitness is currently taking applications for a full-time SERVICE MANAGER at our Jenison location. We are also still looking for full-time & part-time seasonal sales and mechanics for all four of our Grand Rapids area locations.

Complete our online application to begin.

We'd love to hear from you!

2021 mLIVE READER'S CHOICE AWARD FOR BEST BIKE SHOP!!

The readers have spoken, and we've been awarded BEST BIKE SHOP in West Michigan by mLIVE! We couldn't be happier or more proud, and it's ALL thanks to YOU!

Thank you to the readers of mLIVE publications, both print and on-line, for this nod. We love what we do!!

Looking To Get Onto The Bike Of Your Dreams?

Financing at your fingertips 
Apply in-store (or within a mile radius) with your mobile device at FTRApply.com to receive a credit decision fast and securely.
PRO TIP: Share your location when prompted to be considered for the best possible credit limit, if approved.
Don’t have a Freedom To Ride Card? 
No problem! Come into the store and apply today for Special Financing*.

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