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We are now accepting applications for Service Manager at our Jenison location.

Click here to apply. 


Want 18 Month Financing? We Got It-For the Month of July ONLY!


Before you know it the warm Summer months will give way to the leaves of Autumn and the chill of Winter...and we are starting to build up our inventory of FITNESS EQUIPMENT! Come in now for details about 18 month deferred interest financing for Bicycles, accessories, OR fitness equipment from LifeSpan Fitness, Endurance, Life Fitness and more, but DON'T WAIT: inventory levels may be historically low and we might see inventory depleted BEFORE the end of the year (it is the time of Covid!). ONLY AVAILABLE FOR THE MONTH OF JULY!!!


We Have Comfort Bikes!


Momentum Vida

Everything you need to tap into the pure and simple joy of riding a bike. With its comfortable rider position, 8-speed gearing, and wide, smooth-rolling tires, Vida will get you spinning with a smile on your face. It has disc brakes for smooth stopping power, plus a comfortable saddle and grips.

- Premium Lightweight Alloy Frame—Durable ALUXX aluminum frameset.
- Integrated Stem—Short stem provides better control.
- Comfortable Saddle—Selle Royal saddle offers a smooth and pleasant ride.
- Disc Brakes—Powerful braking performance for maximum control in all conditions.
- Grippy Tires—High-volume 2.4-inch tires provide a smooth ride experience.
- Wide Gear Range—8-speed drivetrain for hilly terrain.

Regular or Step-Thru frame models available.


Ever Wondered If You Need a Bike Fit?


We know the most common bike fitting concerns that people have. They are among the first areas that we look at to determine if the issue is relating to bike fit or if it is an issue with the body. If you've ever wondered whether or not a Body Geometry Fit was right for you click the link below for answers to your bike fitting questions. You will ride faster and farther with less injury and more comfort as a result of your Body Geometry Fit from Village Bike & Fitness.  We guarantee it.

Still Pondering a Fit?

As the summer wears on, think about all of the miles you want to conquer this season. A fit will make all your rides "miles of smiles!"

 See what Jeff said about his fit before last month's Grand Rapids Triathlon, and then racing on both Saturday and Sunday:

 "Can't say enough about how pleased I am with the service from Cory and the rest of the crew at Village Bike & Fitness. I came in desperately seeking a TRI bike fit just before a race. Very poor planning on my part. Not only did they squeeze me in, but when extra time was needed to change out parts, someone from a different Village location agreed to come in on an off day to make it happen because it was my race week! Cory even brought my bike to another location for me. On race day, while working bike support, Cory even adjusted cleats on my shoes to make sure everything was right. I am super pleased with the results. My best bike split to date and I was finally able to stay in aero for the entire race. The icing on the cake...I placed first in my division! Cory and Village Bike & Fitness played a big part in that. Thank you again. You guys have earned a new customer for sure!"

A NEW and More Convenient Way to Schedule your Bike Repairs and Servicing: Book a Service Appointment with us ON-LINE!

For more on packages offered and prices please click HERE 
Please schedule ONE service appointment per bike. Each appointment only guarantees you ONE SERVICE APPOINTMENT PER BIKE. For more than one bike, please make another appointment for EACH bike requiring a service appointment.


We Have Shop Rides!!!


Village Bike & Fitness is happy to be YOUR LOCAL BIKE SHOP, and we know of nothing more enjoyable than to ride bikes...except to ride bikes WITH A GROUP!! We offer TWO road rides: Tuesday Night Road Ride or Saturday Bagel Road Ride, as well as a Women's Weekly Mountain Bike Ride on Thursday evenings with Liv Ambassador Michelle! Get your helmet, lights, a couple of water bottles (important to stay hydrated!) and come ride away the post-pandemic blues with a few new friends! Post-ride snacks and refreshments sometimes happen, too...HOPE TO SEE YOU AT ONE OF OUR SHOP RIDES!!


Flat Tire Clinics at Village



Hate flats? So do we. Want to save yourself a few bucks? Come attend a Flat Tire Clinic at one of our four Grand Rapids-area shops and learn how to address the eternal dilemma of a flat tire and repair or replace your own innertube. Step-by-step instruction of one to four attendees by one of our crack Service Managers. Work on your own bike. Gain the confidence in knowing that next time you get a flat, you can handle it. Leave smarter: smarter is good!

Continuing The Tradition of Local Event Support!

Village Bike & Fitness continues it's long-standing tradition of providing friendly and expert technical and ride support for local area events including July 18th's Tri del Sol. We are also providing cheerful ride and swim support for August 22nd's Michigan Titanium Triathlon. Look for Cory and our support area and stop on by and say Hi!


See what our customers are saying about our local event support...

It was great seeing you again.  Thanks so much for showing up and being a tremendous support to the athletes.  It’s lil things like a boss coming out on a weekend off to support that leads me to continue to send friends/family your way. Keep making West Michigan proud!  JP, competitor at July's Tri del Sol



Want to Work for Us?


Village Bike & Fitness is currently taking applications for full-time Service Manager at our Jenison location. Complete our online application to begin.
We'd love to hear from you!

Looking To Get Onto The Bike Of Your Dreams?

Financing at your fingertips 
Apply in-store (or within a mile radius) with your mobile device at FTRApply.com to receive a credit decision fast and securely.
PRO TIP: Share your location when prompted to be considered for the best possible credit limit, if approved.
Don’t have a Freedom To Ride Card? 
No problem! Come into the store and apply today for Special Financing*.

For more information regarding the Specialized 2019 / 2020 SIRRUS & SIRRUS X Stop Ride click here Learn More


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